Now, more than ever, people need your special powers. There is something that very few others do as well as you. You are uniquely gifted in an area that makes a big difference for others. Sometimes we are blind to our greatest gifts because they come so naturally. Whether you have your own business or work for someone else – you have something special that no one else has to contribute.
Why is identifying your Superpower important?
Being able to articulate what you are uniquely awesome at will help you to sell more effectively, promote yourself more clearly and serve others more deeply.
Here’s an example. Pre-social distancing I had coffee with my long-time friend Bess Gallanis. We hadn’t connected in some time and as she was filling me in on her work she said, “My Superpower is ‘getting smart fast.’ I’m in corporate communications and generally face some kind of a learning curve at the beginning of each new project. I may be knowledgeable about the industry, but not the topic. Or, it could be the reverse. I’m knowledgeable about a topic, and new to the industry.”
We all need to get smart fast on lots of things now (uhhmm, Zoom, mask making, working from home just to name a few areas.) Imagine Bess going into a sales situation and telling her prospect that her Superpower is getting smart fast. Right away this addresses any potential concerns about bringing in someone from the outside to help with corporate communications who doesn’t know their business. It infers she’ll be efficient in getting work done for them. And, it also communicates she’s bright and experienced without her having to say any of these things directly.
Your Superpower is at the intersection of your unique awesomeness and being of service to others.
Superpower is all about being a force for good. If you’re great at something, but it doesn’t serve others it’s a gift not a Superpower. And if you serve others the way lots of other people do that’s great, but it’s not a Superpower.
How do you identify your Superpower?
- What do you think I’m really good at that’s rare to find?
- If you were to tell someone else about me, what would you say is one-of-a-kind about me?
- After we have a really great conversation, how do you feel?
Listen carefully when you get compliments and when people tell you what they appreciate about you. Is there something you hear over and over when people meet with you? I clarified my superpower (making people feel more calm about their money) when I heard over and over from people “I feel so much better” after we talked about their finances. I heard this not just once, but over and over.
I’m excited for you to do your best work in the world. Being clear on your Superpower is a great step along the way.
Please let me know what your Superpower is – and how you use it for good!
Be happy and well,