Thank goodness I quickly found other ways to grow my business that were less tedious and less painful. These new methods weren’t just not awful, they were actually enjoyable. I learned early in my career to give what I most wanted to get. For example, if I wanted more referrals, I gave more referrals. I did this without an expectation from the person I referred to except that they do a great job. The more I gave the more business that came to be, and from unexpected sources.
Generosity became my marketing strategy.
When I would give a speech, I’d share valuable information to help each audience member take some helpful action. I never really worried about giving away too much information. I trusted that the people who would be a good fit for me would want help with this anyway.
There are lots of ways you can be generous in business. Click for my list of 25 ways to build your business through generosity.
Let me know how you add generosity into your practice.
Every good wish,
Whenever you’re ready …
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