My hope for you is that you didn’t start out in business like I did where your primary method of attracting new clients was cold calling. For me it was awful.
Thank goodness I quickly found other ways to grow my business that were less tedious and less painful. These new methods weren’t just not awful, they were actually enjoyable. I learned early in my career to give what I most wanted to get. For example, if I wanted more referrals, I gave more referrals. I did this without an expectation from the person I referred to except that they do a great job. The more I gave the more business that came to be, and from unexpected sources.
Thank goodness I quickly found other ways to grow my business that were less tedious and less painful. These new methods weren’t just not awful, they were actually enjoyable. I learned early in my career to give what I most wanted to get. For example, if I wanted more referrals, I gave more referrals. I did this without an expectation from the person I referred to except that they do a great job. The more I gave the more business that came to be, and from unexpected sources.
Generosity became my marketing strategy.
When I would give a speech, I’d share valuable information to help each audience member take some helpful action. I never really worried about giving away too much information. I trusted that the people who would be a good fit for me would want help with this anyway.
There are lots of ways you can be generous in business. Click for my list of 25 ways to build your business through generosity.
One of my core beliefs (backed by results) is that generosity is a powerful currency in business. Here’s a short video on how to up your giving and boost your business. And, by the way, you’ll feel great in the process.
Let me know how you add generosity into your practice.
Every good wish,
Whenever you’re ready …
- The second updated edition of Picture Your Prosperity is just out! If you want to learn how to turn your vision into a reality – grab your copy.
- Interested in improving your relationship with money? Feeling like you might have some blocks in business and your personal finances you’d like to clear? Learn more here.
- Keynote & corporate training – Let’s talk about bringing a program into your organization. Just email me at ellen@ellenrogin.com or call 847-716-7792 and we can talk about some ideas.
- Got a question about how I might be able to help? Let’s chat! Reach out to me at ellen@ellenrogin.com or call 847-716-7792.
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